influential role

Translations
влиятельная роль
The media plays an influential role in shaping public opinion.
СМИ играют влиятельную роль в формировании общественного мнения.
Definitions
A position or function that has the power to affect or shape the opinions, behaviors, or decisions of others, often leading to significant impact in a particular context or field.
Words
influential

adjective
влиятельный
role

noun
роль